Businesses slow to tackle new European Union privacy law

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Here are descriptions of just a few of the more common acronyms that you've likely seen discussed since GDPR was announced. Not this time! In the face of the recent Facebook-Cambridge Analytical (FACA) scandal, wherein the personal data over 87 million people were compromised, and the tons of data that tech companies like Google collect on us often without our consent, the least that one can do is to shower praise on the European Union for bringing civilization back to mankind via the General Data Protection Regulation (GDPR) that went into effect 24 May 2018, with enforcement starting the following day. It will make sure that regulation is in place to force companies to ensure the highest level of personal privacy protection.

The rules are now being considered by the European Parliament and the Council, so there's no guarantee they will ever take effect.

In order to identify which information is sensitive and business critical, businesses need to know what data they're handling, and where, and why.

According to the survey results, the United Kingdom is pitching itself as the most GDPR-ready European country, with 67 per cent of United Kingdom respondents saying they are ready.

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"For businesses, the GDPR is a fundamental step to ensure data is managed in a more holistic way, allowing them to gain a greater and more well-rounded view of the information they store".

Here at Perception System, we are all set to help you with all your GDPR software requirements.

Over the last couple of weeks, you may have received emails from organisations such as Twitter, Facebook, YouTube, Instagram, TripAdvisor, Medium, Booking.com, etc claiming to have updated their privacy policies.

What do the new rules say? In fact, they have not consulted their customers about these data, and most customers have no idea how their data is being used. Google is embedding video (from its YouTube service, of course) to further explain the concepts. It was also called vague, and that it restricted freedom of expression and access to information.

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According to noyb.eu, the complaints will put an end to the annoying pop-ups. As per the latest industry studies, an estimated 44 billion GB worth of data was created on a daily basis in 2016. By contrast, it took Yahoo more than two years to reveal a breach that ultimately involved three billion users.

As a result of the regulation, several USA news outlets were temporarily unavailable in Europe, reported BBC. Had the incident occurred after May 25, the company might have faced a fine of up to 20 million euros, or 4 percent of its global revenue in last fiscal year, whichever is larger, if their European Union customers were affected.

What about users outside the EU? Wendy Mee, a partner at the Canadian law firm Blake, Cassels & Graydon, said GDPR only applies to organizations that offer goods and services in the EU. Organizations can then delete the non-essential private data to reduce the risk of a data breach, and the hefty penalties that will inevitably follow. The first is to design a collective data legislation that will encompass the whole of Europe. And if they don't, they will face potentially serious consequences in the form of large fines or worse. Shrems told the Financial Times that the current consent systems are evidently not in accordance with the rules of GDPR.

Facebook CEO Mark Zuckerberg, for instance, promised "global settings and controls" for users during his U.S. congressional testimony in April, but was otherwise vague on the subject.

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Once the data is shared, consumers also have the right to object to specific uses of their personal data and can demand a playback or deletion of their past records any time.

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