Apple touts privacy features of new operating systems

Here are the highlights from Apple's 2018 Worldwide Developers' Conference

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If you don't use Facebook, the Like button won't record your browser history but will push ads to you that suggest you join Facebook. Onstage, Apple's VP of software Craig Federighi described Safari's new anti-tracking features in unusually confrontational terms.

Cook told NPR that Apple's partnership with Facebook just let users share on the social network directly from their device's operating system.

"Well it turns out, these (like and share buttons) can be used to track you, whether you click on them or not".

The changes included in the iOS 12 operating system aim to streamline the user experience and indicate the company's priorities for the year ahead, which will focus on software that makes existing products more essential, rather than introducing game-changing new hardware.

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Enhanced privacy was part of a slew of improvements touted by Apple to developers, whose creations are key to the popularity of iPhones, iPads and Mac computers.

The deals were forged before most people had access to the Facebook app on their phones, and allowed manufacturers to offer popular Facebook features on mobile, such as "like" buttons and messaging. The new Screen Time function in iOS 12 monitors how much time users spend with each app, how many times they pick up their phones, and which notifications catch their attention.

Right now, controls give two options - all on or all off. Shareholders want more options for controls that help with screen-time management.

"Privacy means people know what they're signing up for, in plain English and repeatedly", Jobs said. It clarified in a blog post, detailing the ways it gets data about people from other websites and apps, including social plug-ins like Facebook's "share" and "like" buttons and the Facebook login.

Apple to unveil new iPhone, iPad and Mac features live
According to the firm, apps will launch up to 60% faster on an iPhone 6 Plus, a device that launched four years ago in 2014. In addition, there will be an Apple News app (currently available in iOS 11) and a refreshed App Store with video previews.

"This is beyond remarkable", Cook said, noting that the online App Store will be 10 years old in July.

Apple veered from tradition slightly and stuck only to software updates, said Gene Munster, managing partner at Loup Ventures. I don't think we've looked at any of the other guys to date and said, how fast can we get there?

The array of features being added to the software powering Apple devices included being able to make group FaceTime video calls; letting third-party applications work on Apple Watch, expanding the abilities of Siri digital assistant and delivering a platform for augmented reality applications.

"If Apple has major improvements to Siri in its labs, it did not show them off today".

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