AMC Theaters reveals movie subscription program, rivals MoviePass


CREDIT Courtesy of Moviepass

MoviePass has been all over the news in recent months, but AMC might be trying to steal the spotlight.

AMC has announced Stubs A-List, it's subscription movie service that allows movie lovers to see multiple movies per week for one flat monthly cost.

"We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to three times per week, for one simple, sustainable price", AMC CEO Adam Aron said in a statement. AMC Stubs A-List, to launch June 26, will allow members to view available movies at any USA -based AMC location, and in any format, including Imax, Dolby Cinema, RealD 3D, Prime and BigD. The service will launch June 26.

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In January, MoviePass flexed its muscles back against AMC, closing down its access to 10 popular AMC theaters - including one in Santa Clara. AMC's leap into the subscription business suggests such services are only growing more vital to the movies business. As it turns out, the theater chain was simply biding its time before launching a new AMC Stubs A-List program to compete directly with the movie subscription service.

MoviePass has caught wind of AMC's A-List program, which they caustically tweeted about earlier Wednesday morning. The service's parent company Helios and Matheson insists that they are in no danger of going under and the service recently hit the 3 million subscriber mark.

In this Tuesday, Jan. 30, 2018, photo, Cassie Langdon holds her MoviePass card outside AMC Indianapolis 17 theatre in Indianapolis.

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Since MoviePass announced its new subscription plan last August, it immediately butted heads with AMC. "We want to make movies more accessible, they want more profit".

The three ticket cap resets every Friday morning with no carryovers or blackouts, and subscribers can even use all three ticket slots on the same day with a two-hour gap in between each showtime. Also, because it's specifically an AMC service, it comes with the benefits of AMC premium which include discounts on snacks and tickets.

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