IPhone 2018 launch: what to expect from Apple

An attendee uses a new iPhone X during a presentation for the media in Beijing on Oct 31 2017

An attendee uses a new iPhone X during a presentation for the media in Beijing on Oct 31 2017

Apple is set to unveil new iPhones, aiming to gain fresh momentum in the premium segment of a global smartphone market showing signs of fatigue. Hall, however, believes Apple will price it closer to $849 given better-than-expected demand for the current iPhone X this summer.

Speculation includes talk that Apple will introduce three new iPhone models, infusing some with features from a premium iPhone X that debuted a year ago with a US$1,000 (32,700 baht) price tag.

Now, a presentation from the carrier China Mobile has been leaked onto Chinese social media site Weibo and picked up by the Japanese Mac blog Macotakara, which offers up some interesting pieces of information, including the supposed name of Apple's upcoming entry-level iPhone. The rumored gold finish for the OLED models and the brightly color cases for the 6.1-inch LCD iPhone aren't present on the site.

However, a new leak shows the rumoured pricing of the upcoming iPhones.

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The online retailer is also offering a big discount on the iPhone 8 with that device being dropped in price by over £100 to £593.87.

Beyond phones and watches, Apple is planning a series of other products later this year, although not all of them will be revealed on Wednesday. It's worth noting that there not being any credible leaks confirming that name.

What the "c" in the iPhone XC (or Xc) doesn't stand for is "cheap".

While the Tim Cook-led company did launch new $329 iPad with Apple Pencil support in March, surprisingly there was no mention of iPad Pros at education-themed event in Chicago.

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If you are in desperate need of an iPhone upgrade now is a very good time. We also know that the phones will be called the iPhone Xs and iPhone Xs Max, which is another detail that isn't always confirmed ahead of Apple's new iPhone launches.

On Wednesday, September 12th, Apple will take the wraps off of a slew of new products.

The image, which is now going viral on Chinese social media, also offers a sense of the price.

But Apple's tablets have struggled to convince buyers to upgrade in significant numbers, leaving the line to plateaux around the 9-13m units shipped a quarter over the last two years, down from the heady highs of 26m in the first quarter of 2014.

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"I think that in the long run the watch will be a much larger business than people give it credit for; where Apple can iterate and grow", Baker said.

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