Amazon is offering free shipping with no minimum purchase

Prime members who are already entitled to free two-day shipping will also receive a new perk during the holidays.                        Reuters

Prime members who are already entitled to free two-day shipping will also receive a new perk during the holidays. Reuters

The free shipping will probably help boost sales quite a lot, especially since it's the holiday season.

But Amazon early on Monday announced that it'll now offer free shipping with no minimum purchase through the holiday season. Target dropped its minimum purchase amount last week, offering free two-day shipping on hundreds of thousands of items until December 22.

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"Amazon's move to give free shipping for all this holiday supports [the] thesis that retailers are catching up on Amazon with supply chain speed, fulfillment and delivery", Konik wrote. That's a pretty neat perk as long as what you're buying qualifies, and unlike this free two day shipping deal, this doesn't seem to be a limited-time promotion. The current quarter typically is Amazon's biggest. Walmart, arguably Amazon's biggest competitor in the USA, has kept its $35 minimum threshold for free shipping for this holiday season (so far, at least). But you can enjoy the freedom of placing smaller orders without having to worry about an extra shipping fee. And Amazon is now hitting back with a considerable shipping deal of its own.

What's more, Amazon will be offering a new way to shop its Black Friday deals, with a new AR View feature in its smartphone app allowing you to view products in situ in your home before committing to the purchase.

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It intensifies the war for online customers this holiday, and comes after Target announced free two-day shipping for all customers for the holiday.

Amazon has insisted new offers will emerge "as often as every five minutes", meaning those who want the best offers will need to stay glued to the site. In both cases, the advantage over Amazon was no paid subscription required to qualify for free shipping. Free two-day shipping has always been the core benefit of the Amazon Prime program, which costs $119/year.

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