Best Black Friday 2018 PC gaming deals

Best Argos Black Friday and Cyber Monday UK deal predictions for 2018

Best Argos Black Friday and Cyber Monday UK deal predictions for 2018

Count us in. You can grab this HP Pavilion notebook for $330 off starting on Thanksgiving at or at a starting on Black Friday.

That said, common sale items this Black Friday, like the PS4 Slim with Spider-Man for $200 and $100 discounts on Xbox One S and X, are likely to continue through Cyber Monday at many retailers. However, a year-long study by Which? found that nine out of ten of the so-called deals are not the bargains that they are made out to be.

Of the deals analysed at leading retailers, 59 were from Currys PC World, 18 from Amazon, 14 from John Lewis and three were from Argos.

Almost nine out of 10 (87 per cent) of products on offer at some of the nation's largest retailers on Black Friday in 2017 were either less expensive or cost the same at other points in the year, consumer body Which? has revealed.

"The 49" LG 49SJ810V TV was £599 on Black Friday from Currys PC World, but it was £20 cheaper from the end of December to mid-January, and again in April. Which? found it was cheaper on at least 60 occasions after.

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We rarely see Apple devices discounted as the firm's hardware holds its value very well, so there's good news for bargain hunters as the Cupertino, California based company has confirmed it will be offering Black Friday deals.

Similarly, a Sony Cybershot HX60B Superzoom compact camera advertised by Currys PC World as £189 (save £10) on Black Friday was £10 cheaper at least 27 times in June and July 2017.

Generally, the same retailers that have Black Friday sales will try to keep customers coming back on Cyber Monday. Trust us, we won't tell anyone.

A John Lewis spokesperson said that prices are matched throughout the year as part of its Never Knowingly Undersold commitment, meaning that when high street competitors run promotions its prices are lowered to match, and that the Black Friday period is no different. Moreover, as Black Friday promotions push earlier into November, even the distinction between shopping on Black Friday and the days beforehand is becoming less apparent.

Check out our full Black Friday shopping guide with the biggest sales you don't want to miss and editors' picks.

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New research from consumer group Which? has revealed that the overwhelming majority (87%) of products were actually cheaper at other times of the year.

Find out about offers in advance - sign up to your favourite retailers' newsletters for inside tips, or check their social media pages ahead of the sales for any clues or hints to what will be on offer.

Black Friday was the most popular pre-Christmas online sales day in the United Kingdom in 2014.

If a deal looks too good to be genuine, then it probably is.

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