But with all this movement, those top players are snapping at each others heels, and nowhere is this more evident than yesterday, when Microsoft briefly overtook Apple as the biggest tech company by valuation.
As per Business Insider, the move was a surprising one as less than two months ago Microsoft's market value reached at $887 billion, whereas Apple's reached a peak above $1.12 trillion, marking itself as the first United States company with a $1 trillion valuation, but soon lost the status.
The last time Microsoft was bigger than Apple by this metric was in mid-2010.
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They said the mobile home park had already been hand searched, so they were re-examining it with search dogs. The Butte County Sheriff-Coroner's website as of Monday listed almost 300 individuals still unaccounted for.
Currently, Apple has a market cap of US$817.7 billion, meaning it has shed almost US$300 billion in value after cresting a record US$1.1 trillion valuation in early October.
With new iPhones believed to have drawn weaker-than-expected response in the market, and media reports speculating that Apple has ordered production cuts, investors have turned cautious over the Cupertino-based tech behemoth.
After flirting with reclaiming the title from Apple during trading Monday, Microsoft narrowly passed Apple at the market open Tuesday.
The famous Apple vs Microsoft has always been one of the heated arguments among fans or enthusiasts. Microsoft shares are down 8% from their September close at about $105 each.
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Apple and Microsoft have one of the most storied rivalries in Silicon Valley, one that goes back to the mid-1970s, when both were founded within a year of each other and focused on making breakthroughs in developing personal computers.
After becoming the CEO, Nadella refocused Microsoft on the cloud, which led to the software giant gaining market share in the fast-growing industry segment.
Microsoft just surpassed Apple in terms of market capitalization.
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Poroshenko had earlier said that he attempted to speak with Putin by phone, but the Russian leader refused to take his call. Major fighting ended with a 2015 ceasefire but deadly exchanges of fire are still frequent.