Samsung unveils living room-friendly 75-inch Micro LED TV at CES

iTunes and AirPlay 2 Coming to Samsung Smart TVs

Apple Updates AirPlay 2 Page with Upcoming TV Features Including Siri Control

In September, Alan Wolk, co-founder and lead analyst for TV [R] EV, said limiting the video service to only Apple devices would hurt its chances.

The introduction of AirPlay 2 support for smart TVs also comes amid rumours that Apple might unveil a low-priced Chromecast-style HDMI dongle for streaming video to televisions, rather than requiring a more expensive Apple TV set-top box.

Samsung is thankfully leading the charge, allowing iTunes and Airplay 2 compatibility on their 2019 Smart TVs, effectively bridging the divide between two of the biggest tech companies on the planet.

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This very rivalry is why many were shocked when Samsung yesterday (6 January) announced that it would add an app to its smart televisions that will let owners watch content bought on Apple's iTunes platform in the coming months.

For Apple's streaming services to flourish, the company has to look beyond Apple TV, which has struggled to compete in the living room with Amazon, Roku, Google (GOOGL) and TV manufacturers.

Samsung said customers will be able to access their existing library in iTunes, and the new app will work "seamlessly" with the device's services. The deal comes ahead of Apple's expected launch of a rival to Netflix.

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The Samsung deal is the second time in recent months in which Apple has made a pact with another technology company to land its services on their devices. This is possible through Airplay 2 and HomeKit.

Samsung announced that its 2018 and 2019 televisions will get AirPlay 2 compatibility in 190 countries, which will be delivered through a firmware update in the spring. On top of AirPlay 2, Vizio also promises that HomeKit will be available via an update to this model sometime in Q2 of 2019. This will allow users to control media on the TV while controlling things like the volume, powering the set on or off and more. Apple CEO Tim Cook said last week in his revised outlook that services generated $10.8 billion in fiscal Q1 and that Apple plans to double the size of its service business from 2016 to 2020. Now that TV makers are finally embracing Apple, it gives the iPhone maker another way to expand its Services revenue as iPhone sales start dipping.

It's been a big 24 hours for AirPlay, a feature of Apple's ecosystem that is often overlooked.

London Heathrow, Europe's busiest airport, halts flights following another ‘drone sighting’
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