Bud Light Debuts 'Game of Thrones' Crossover Ad During Super Bowl 2019

Bud Light beer at Chickie's and Pete's

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The one-minute commercial is set up in a medieval world, with a royal couple watching a jousting contest - needless to say, sipping Bud Light in royal fashion.

Bud Light's parent company quickly tried to make amends.

Corn growers across the country, including here in north Alabama, are scolding Bud Light.

They then travel across the lands to the castles of Miller Lite and Coors Light to deliver them the corn syrup - because those brands use that ingredient in their brewing process.

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Bud Light claims it uses rice, not corn syrup, in its beer.

"Well, well, well", the Coors Light brewers eventually say, "It looks like the corn syrup as come home to be brewed".

As you can see, MillerCoors fired a serious shot by pointing out that its products don't contain high-fructose corn syrup, while some of Anheuser-Busch InBev's do.

As chance would have it, that's what happened.

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Corn syrup has gotten a bad rap amid the national obesity epidemic. But the recipe decision, touted in a 2019 Super Bowl commercial, triggered quite the backlash from beer competitors and corn farmers. The spokesperson did not return a request for comment on how Bud Light's use of rice to differs from including corn.

Garrett Oliver, brewmaster for Brooklyn Brewery, said corn and rice are used in fermenting to lighten the overall character and flavor of beers, but he agreed that there was not much difference in the ingredients used for that objective. "This effort is to provide consumers transparency and elevate the beer category".

"It was a marketing ploy, I get that".

Bud Light attacked rival brands in its Super Bowl ads, but it was the corn industry that felt stung.

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High-fructose corn syrup is commonly used as a sweetener in sodas and other flavored drinks. "Wind power's record-setting 2018 proves you really can have it all", Tom Kiernan, CEO of American Wind Energy Association, said in the release.

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