Apple Announces "It's Show Time" March 25th Event, Here's What to Expect

'It's show time': Apple confirms launch event on March 25

Apple confirms 'It's show time' event on 25 March, to likely launch a TV subscription service

The company has placed an event invitation on its website with the tagline "It's showtime", leading many to speculate that it refers to the company's upcoming TV streamer, for which the company has ordered titles from the likes of Reese Witherspoon and Steven Spielberg.

Just days after Apple confirmed its March 25th "show time" event by sending out invites to members of the press, a new Bloomberg report helps to shed light on Apple's short-term plans for its TV service. Apple usually launches products and services in the month period after the event.

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The video service, which is created to rival offerings from Netflix Inc. and Amazon.com Inc., will couple Apple-developed or funded TV shows and movies with the ability to subscribe to content from providers like Starz, Bloomberg News reported last month. Further, neither of the popular media services likely feel that they need Apple to attract or retain subscribers.

Rumour has it that the service will combine original content and existing third-party subscription services.

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The potential sales from a television service have become a focus of investors after Apple in January reported the first-ever dip in iPhone sales during the key holiday shopping period and said it would lower iPhone prices in some markets to account for foreign exchange rates. It also follows a New York Times report which claimed that Apple will release its string of TV titles in the spring of 2019.

That is a big shift for Apple, which earlier this year moved to make its Apple Music services work on smart speakers from rivals such as Amazon and partnered with Samsung Electronics Co.

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